Jigging the Great Lakes connecting waterways is a game of physics where staying vertical is the only way to win. From the 'sticky' rock piles of the Detroit River to the heavy flows of the St. Clair, here is how to choose the right head shape and weight to keep your bait in the strike zone.

Trade barriers, international conflict, and record-shattering market costs, have turned tungsten weights into an even more premium piece of tackle.

Our Friend, Mark Sak, is the newest member of the freshwater fishing hall of fame.

School is in session, and this class is on the frozen water of Mullett Lake, Michigan. Mark Martin’s Ice Fishing Vacation School returns for instruction and insight in angling education.

After thirty years of professional fishing, Bassmaster Elite Series angler and Bass Fishing Hall of Famer, Michael “Ike” Iaconelli announced his career will pivot after this season to focus on his platforms outside of national-level competition.

Trigger-X was before its time, but not for nothing. This product line served as a crucial stepping stone for the future of a different softbait series later to come, Crush City.